Social media is rapidly becoming a major part of our day-to-day lives, but if it ceased to exist suddenly, normal methods of operation in the modern age would be greatly challenged.
(Photo credit: Social media strategy via Google Images)
The Mark Zuckerberg’s of the world were true visionaries, but perhaps even their calibre of genius couldn’t have predicted how reliant society has become on social media.
It is called ‘the Facebook newspaper’, where the user can be caught up on what their friends and family are doing, feeling, and thinking within just a few seconds.
This was Zuckerberg’s original plan for his social media empire, but what once was has quickly changed, and the new use for social media is now clear as day to see.
Facebook and Twitter are no longer just used for their original intention, to be social.
Today, businesses are using the Internet to advertise, generate income, build a brand from the ground-up, and reach a multitude of diverse audiences.
Businesses do this by pushing their brand into the social limelight, and while it is nice that many pages on Facebook ask for feedback or input from people on a certain product or issue, this isn’t the primary reason for doing this.
The real desire is just to build a greater number of followers through a proven avenue of success.
Some businesses are now run only through social media, and Facebook generates much of its revenue from ads, where businesses and organisations pay the social media giant to advertise their services.
The landscape of social media is so much different in 2015 that the original ideas to connect people together seems secondary to the primary goal of businesses sharing news that generates interest, likes, shares, and ultimately builds an audience which grows revenue.
An interesting argument would be if businesses, by doing this, are then encroaching their way into our social lives.
Social media is so easily accessible to anyone with an Internet connection that it is the perfect destination for generating revenue, but more importantly, interest and discussion and occasionally desired controversy about a product or service.
Media outlets are now just as reliant on social media as the general user because news breaks first on sites like Twitter, and it is often from normal everyday people.
News organisations can monitor social media feeds and break news stories on their platforms.
Social media is now a crucial tool to a business succeeding.