iPhone 12: Same High Price But Little Innovation Once Again

As I tweeted earlier today, there is something about a brand-new smartphone (regardless of the brand) coming with no charger or crappy pair of headphones that feels grossly unnatural. Having said that, wireless charging isn’t exactly a new innovation and in the case of Apple, they’re banking on the fact that most who upgrade to the iPhone 12 will already have chargers on hand.

To give Apple a bit of credit, the iPhone 12 will come with a USB-C cable, so all the consumer needs is the wall adapter, and even then, it doesn’t have to be official spec.

Personally, I made the switch from iPhone to Samsung last Christmas, and whilst the adjustment from OS to Android took a bit of getting used too, there is nothing from today’s Apple event that makes me think I need to switch back.

Indeed, there is nothing about the iPhone 12 that really sticks out above its predecessors, and certainly nothing that makes me second-guess my well loved S10.

Here’s the thing. For me at least, the iPhone 12 is just more of the same with a slight improvement to the camera and an increased operating speed thanks to that sexy A14 Bionic chip. That might be a somewhat dull assessment, but to the average consumer like myself, that’s simply how these Apple events have come to be.

Apple events are flashy, focused, and extremely impactful marketing tools that those firmly aboard the iPhone fandom train will tune into each year. To the general consumer though, they are typically events that end with the same question, a question that starts and ends with to second guess the cost of the device in question.

And honestly, call me a bit “behind the times”, but how much better are we really expecting our smartphone cameras to get at this point? Is the camera really worth shelling out over a grand for? If that’s your market, go and spend the money on a good quality DLSR.

Priced firmly in the premium market at $1350 for its ‘cheaper’ mini version, the iPhone 12 is a hard sell given the current financial outlook for many after a year of uncertainty and job losses on mass thanks to COVID-19.

To those who can afford it, and especially those already in the Apple echo system who are looking for an upgrade, an iPhone 12 purchase makes a bit more sense.

But for the average user, and especially an Android native considering making the jump to Apple’s latest offering, the iPhone 12’s wildly overpriced $1350 just to get in the door should make for harrowing reading.

Apple need to bring out larger iPods

With Apple set to reveal new versions of the iPad and iMac, focus should also be on iPods and potentially offering larger hard drives in their portable music players.


The iPod Touch currently offers music lovers a small 16GB, to a generous 32GB, up to 64GB of space in its largest model.

But that is certainly a very far cry from the whopping 160GB that the famous iPod Classic had.

The Touch, Nano and Shuffle versions of Apple’s music players are good for a quick on-the-go selection of music, but simply aren’t big enough to hold music libraries which some of the more hardcore music fans have built on their iTunes over the years.

With the discontinuation of selling the iPod Classic, Apple are still going to sell well in the market, but some consumers who are going to shell out a couple of hundred dollars for a new music player want to have enough space to store their entire music library, not just a portion of it.

Apple also know that some iPod users only use their device for small periods of time, but they can’t ignore those who use their expensive iPods and want to be able to access all of their favorite music.

It is highly unlikely, but Apple should seriously consider developing a newer version of the now discontinued iPod Classic.

Apple Watch may give a new market the boost it needs

While the new Apple Watch will bring some really cool nifty new ways of having information at your wrists, Apple’s new venture in the tech market seems laughingly absurd to many still.


The Apple Watch was the worst kept secret in the technology industry, and during today’s event Apple finally gave the world some information on just what the watch will do exactly. The watch, using either Wi-Fi or usual 3/4/5G speeds will show users their latest messages, Facebook updates, and bring simplified versions of all those apps that users of Apple have come to know and love. 

Being able to check notifications just by looking at your wrist is a pretty cool deal it must be said. 

Apple claim that battery life of the Apple Watch will be enough to last all day, with the expected charging easily able to be done at night. So if you are the type to wear your watch to bed, the Apple Watch may be a slight annoyance. 

No release date was given and expect Apple to heavily promote this new venture over the coming months. 

Let’s be honest, the tech watch market hasn’t exactly taken off yet. If there is any company than can make it a success, it is Apple.

What concerns many is the reliability of the watches “instant anytime anywhere” update claims. The majority of data networks around the world are shaky at best and often connections cannot be made, especially in high populated areas like cities where everybody has a smartphone and is Facebook messaging and Tweeting to their legions of followers while waiting at the sidewalk traffic lights. The world is connected to the internet more now than ever. 

Under more solid Wi-Fi networks, like at home or in the office, the Watch should perform much better. 

At the beginning of this story the word absurd was used. But aren’t all new ideas that have an element of risk to them referred to as absurd? If Apple market this watch well and present a price that is affordable for everybody, this could be the product that finally gives the tech watch market the kick up the backside it needs. 

But make no mistake about it, the Apple Watch is cool, but it will have people laughing at it well after launch as the idea of tech watches slowly becomes a slightly normal and curious option for tech buyers.