Social media is the best way to connect with people, and for disability organisations in New Zealand, it is heavily under-used.
CCS Disability Action and Parent to Parent, two of New Zealand’s most well-known disability focused community organisations have taken a big step toward social media in the last year. Every branch of Parent to Parent has its own Facebook page, and the National body has its own as well. CCS Disability Action Waikato and CCS Disability Action Bay of Plenty have regular content going on their own Facebook pages, but it has only been in the last year that this has really “stepped up a notch”.
Behind the scenes, both organisations are well aware that their use of social media needs to be increased.
It’s not like organisations in the disability sector are the only ones slightly behind on the social media front either. Nearly every business now days, even not-for-profit charities, need to be focusing their marketing strategies to the online spectrum, and sites like Facebook are hugely crucial because that is where the people are. Continue reading Disability Organisations Use Of Social Media Needs To Increase